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What would a world without scales look like? Certainly not the way we all know it. Various types of scales accompany our daily lives without us always noticing. Scales are a fundamental part of many industry from pharmaceutical research to retail transactions. It is difficult to imagine a world without weighing and think of all the different aspects where weighing is used. To inform the users, buyers and consumers about the importance of weighing, the CECIP World with Weighing campaign (www.worldwithweighing.com) was launched.

As part of this campaign a new brochure is published that explains in clear and simple terms how weighing impacts daily lives in the past, at the moment and in the future. You can find the full brochure by clicking on the picture below.

World with weighing brochure